Creator Studio Insights and Instagram Automation with Buffer
Instagram accounts can now be linked to Facebook Creator Studio, a tool that offers you the opportunity to dig into your Instagram Stories data.
Head to Creator Studio, select your Instagram account and then open this Content library tab. This area gives an introduction of all your Instagram video, image, carousel, stories and IGTV posts.
Each of your private stories posts will be noted within the Content Library and you can view information such as impressions, replies and clicks for each post.
Once your story is published you can likewise view some fundamental analytics, to show you the number of times each post in your story has been viewed and who has viewed it. When viewing your own story, swipe approximately take a look at this data and who's seen each photo and video.
In-depth Stories analytics from Buffer
Buffer Analyze shares reach and conclusion rate for individual Instagram Stories and general metrics, such as overall impressions and average reach, for all the Instagram Stories you have published within chosen duration.
Instagram Stories dimensions
The perfect measurements for Instagram Stories are 1080px broad by 1920px high. An element ratio of 9:16.
These measurements will assist if you want to create a custom video or graphic to actually make your Instagram Stories stand apart.
Instagram Stories style tips
1. Keep it easy
To inform an effective story, simpleness is best.
The Guardian discovered that, for their Instagram Stories, basic fixed graphics and fast explainer videos surpassed their professionally-produced videos.
2. Preserve a consistent theme
The second principle is to be consistent.
Keeping to a constant style makes it easier to develop Stories images as you do not have to re-invent the wheel every time you produce a new one. It also assists you develop a style that will help your fans recognize your brand instantly.
Here are a few things to take note of:
1. Style of images or videos
2. Color combinations
3. Layout
4. Fonts
Here are some examples from The North Face, where they used the exact same font style, font color, and design of images:
3. Try out interactive sticker labels
Instagram uses three cool stickers that you can use to drive engagement on your Instagram Stories:
1. Poll
2. Emoji slider
3. Concerns
These features make it extremely simple for your fans to interact with you. Check them in your Instagram Stories to see what engagement you can get. Here are a couple of examples:
4. Use style tools to help you
There are numerous fantastic design tools and resources available if you want to develop Instagram Stories videos or personalize your Instagram Stories graphics. Our preferred is our Stories Creator, a free, light-weight tool that enables you to produce thumb-stopping material for Stories
Instagram Stories ideas: 5 ways brands can use Stories.
When I'm creating Stories images, I constantly find it valuable to look at examples from other companies for inspiration.
Here are 5 examples that have influenced me-- I hope you'll discover them useful too:
1. Produce a test
Airbnb utilizes stories as a way to create enjoyable, and engaging travel-related tests. It also uses sticker labels to make it possible for people to think the location:
2. Promote deals and posts
Hopper uses Instagram Stories (and the 'Swipe Up' feature) to create awareness of its most current deals and content:
3. Repurposing material
The New York Public Library has uses Instagram Stories to share renowned stories in a new Click For More Info medium.
4. Content your audience will screenshot
Stories might last only 24hrs, however you can produce content your audience will wish to screenshot and keep their cam roll for referral. This will help your brand name to stay top-of-mind. Jamie Oliver does this with dishes.
5. Showcase products
Stories are incredibly interesting and excellent location to share more about your service and products with your audience. Warby Parker does this really perfectly.
Take your You Can Try This Out Instagram Stories to the next level with Buffer
Stories have ended up being an incredibly important part of Instagram marketing method, and here at Buffer we enable you to strategy, preview, and arrange your Instagram Stories ahead of time, so that you have everything prepared to publish with a single push alert.